sharp dressed man

we found ourselves back down in los angeles last week, meeting with
the man behind the curtain at undefeated: none other than eddie cruz
himself.

hashing out design details of the new store in san francisco, eddie took
time out to pose for this pic at the nerve center of the undtfd creative
vortex: his desk.

a true pleasure bouncing ideas around with such a thoughtful, respectful
and sharp dressed man.

look for the SF store to open sometime in mid to late july.

brother from another planet

if one were to guess, the images of these monuments could very easily
be mistaken as those from a distant planet in a galaxy far, far way.

not so much.

these structures were commissioned by former yugoslavian president
josip broz tito in the 1960s and 70s to commemorate sites where WWII
battles took place or where concentration camps stood.

they were designed by different sculptors and architects (dušan
džamonja, vojin bakić, miodrag zivković, jordan and iskra grabul,
bogdan bogdanović, gradimir medaković, to name a few), conveying
powerful visual impact to show the confidence and strength of the
socialist republic.

in the 1980s, these monuments attracted millions of visitors per year,
especially young pioneers for their "patriotic education".

after the republic dissolved in early 1990s, they were completely
abandoned, left on their own without any historical context.

black and forth

an amazing amount of work by the talented form3 crew condensed
into one post.

seems a shame.

many thanks to derek, anthony, monica, carlos, michael, sean,
ivan and alberto for all the effort and hard work they've put in the
past few weeks. there's absolutely no way we could do what we do
without the dedicated commitment and talent you all provide.

well done.

many thanks to mega and alfred for trusting in us to dial this in
and get it right in such a short period of time.

black scale LA is set to open this weekend.

...and our frequent flyer miles are out of control!

a few legs to stand on

as we're moving forward on the black scale project in los angeles,
we've used the talents of quite a few different people in order to meet
the required deadline of mid June.

when mega asked for some detail in the legs for the main display
table and the point of sales counter, we called on the services
of michael cullen, an amazing designer and fine woodworker in our
own backyard of petaluma.

A phone call, a quick meeting, a couple sketches and 72 hours later,
michael produced eight legs that will help define the space inside
128 s. la brea.

truly amazing work and an even more amazing turnaround.

mega better be happy.