gold exchange

we we're down at benny gold's last week, dialing in a few things
around his retail space and took a fews pics.

if you haven't been by, what are you waiting for?

it's one of the coolest spots to be on a warm fall night.

i'm steve nash

much of the work over at the low post news has a sense of humor not
unlike stephen colbert or jon stewart.

we made this for managing editor renee harris to go along with an
article she's doing for media day this week.

where did this come from? an article posted a couple months ago by
a writer that goes by the name greg neuhaus. check it here.

obsessed with the authentic

oh, who designed that smart looking piece that the editors at
california home + design loved so much?

looks like another lovefest for the form3 crew from someone who
knows something about well-designed furniture.

one big shout out to mary jo bowling for knowing what's
happening behind those mysterious doors with the cool sign out
in tomales.

nice eye.

petaluma white trash III: curb appeal

as long as there is trash along the way while chris is on her morning
walks with camera in hand, the longer this series will continue to find
life.

this may go on for awhile.

moving right along

all the letters full of praise concerning our current project leave us
all-too-embarrassed with pride.

we do what we do they way we do it, so you don't have to.

the "thank yous" sent are welcomed, but not necessary.

petaluma white trash II

it would be easy to make these trash images a series on
cigarette butts alone, but chris finds herself drawn as well
to the graphics of discarded packaging and the interplay
of shapes floating in a sea of hot black top.

the dirty work

the beginning of the beginning.

demo work.

the pleasures are countless and the thanks are endless. that's what
we love about this stage of the work.

pure joy.

number nine

chris' niece, kiana is enjoying her ninth birthday today. a shout
out to her, her sister janelle and both her parents as they'll surely
be killing at at chucky cheese later tonight.

what!? no chucky cheese!?

not for this sophisticated angeleno! you'll find her at johnny
rockets in manhattan beach perusing the menu with an eye
for something savory.

i'm guessing chili cheese fries.

happy birthday, kiana.

on display now

we continually get compliments on the space we designed for the
huf skate shop in san francisco.

what people love most is the closet-like display of each cubicle
we created.

yeah. we like it too.

back from black

a long weekend in a place far, far away from any technology that
could have allowed us to post anything at all is the only reason the
form3 blog was missing a couple entries the past two days.

sounds kind of nice, doesn't it?

it was.

and no, we weren't sucked into the clear light of the void, nor were
we reported lost due the immense gravitational pull of a black hole,
as reported on tmz as early as this morning.

just another manic monday

we took a day away from our regularly-scheduled life recently in
order to get out and enjoy the splendors of the northern california
wine country.

which, for us, means driving about 20 minutes due north before
we find ourselves knee deep in nothing but world class varietals
baking in the sun.

to be honest, we had to taste and purchase wine for a weekend
event we're coordinating with a former client, so it was most
definitely work-related.

unti vineyards in dry creek valley was our ultimate destination,
although, for those who know us, we stopped in one of our
favorite places to have a cold beer: the dry creek general
store bar.

if this is work, we LOVE what we do.

out there on their own

we give the form3 recommendation to this article in the NY Times
concerning artisans working in a more simplistic and direct way in
terms of producing their work as they see fit.

(reminds us of somebody we know very well.)

menu, please

as simple as it is, we've now been asked to create the bar menu at
the william tell saloon in tomales.

no problem.

a little snip here. a little snip there.

viola!

a bar menu.

if you find yourself cruising out along california highway one, stop
in and check out their extra cheesy grilled cheese. it will clog up
your arteries within minutes of looking at it.

how awesome is that?

rain delayed golden slam

rafael nadal was nothing short of spectacular monday evening on
center court of the us open championship in new york.

neither was his opponent, novak djokovic.

amazing strength and quickness displayed by both athletes provided
tennis fans the world over an opportunity to witness a level of play
that was complete and sheer brilliance.

nadal, of course, prevailed to earn a career grand slam and position
himself, with no doubt, to be considered the world's best tennis player.

90210, for real

we were just contacted by one of our early clients out of beverly hills.

sad to hear, but they're closing their doors after 7 years of business
over on wilshire blvd near robertson. (right around the corner from
the ivy.)

It was a pleasure creating a very unique atmosphere for such a
unique business. (a homeopathic pharmacy and herbal tea bar.)

we even designed and built an outdoor herb garden on the rooftop
of the building.

we'll miss, you pharmacie nouvelle.

ice, ice, baby

the work we've been doing with the low post news has taken us
back into the annals of advertising history in order to better serve
the marketing and branding interests of this new venture.

this particular poster used to sit front and center at a locally-owned
sporting goods store in greg's hometown of dubuque, iowa, back in
1979.

like an altar at the end of the main nave, george gervin presided
over the shoe department with god-like status and the grooviest
pair of nikes you could ever imagine.

finger roll?

you know it.

silky smooth slant thru the lane?

ah, yeah.

cool as ice?

no doubt.

tee it up, olde sonoma

the olde sonoma public house is killing it! they have found a very
dedicated and loyal audience over at the foot of the scenic sonoma
valley in boyes hot springs.

they came to us wanting another version of the limited edition tee
shirt we designed back in june, because guess what? they sold out.

everyone LOVED the work.

so we came up with this version by adding griffins, changing the
shield slightly and adding a golden tan to the color scheme.

everyone's going to LOVE it and completely FREAK OUT.

i know we did.

petaluma white trash

chris has become inspired by the trash she passes on regular
walks into the country. expect this to be on ongoing visual
commentary on waste and disregard for our surroundings.

in form3 they trust

some recent guests at the decarli house realized they couldn't
quite live without our plyform stack lounge sofa that sits front
and center in the living room at 421 i street.

after getting back home to san diego, they sent a couple photos
and a few dimensions and prepared themselves for the next phase
of their modern lifestyle.

many thanks to james and gabrielle for trusting in form3 quailty.

you're gonna LOVE your new sofa!