ice, ice, baby

the work we've been doing with the low post news has taken us
back into the annals of advertising history in order to better serve
the marketing and branding interests of this new venture.

this particular poster used to sit front and center at a locally-owned
sporting goods store in greg's hometown of dubuque, iowa, back in
1979.

like an altar at the end of the main nave, george gervin presided
over the shoe department with god-like status and the grooviest
pair of nikes you could ever imagine.

finger roll?

you know it.

silky smooth slant thru the lane?

ah, yeah.

cool as ice?

no doubt.