in with the new

a few weeks ago we had a sit down with the brains behind the
one and only undefeated: eddie cruz and james bond.

they're ready to hit the streets of SF with all the style and grace
one expects from such an established brand as they prepare to
open their first store in northern cali.

these sketch up drawings show where the form3 crew would like
to see the project go. using reclaimed gym bleachers from an old
sonoma county middle school, raw metal and clean white display
shelving to show off the fresh graphics UNDFTD is known for, we
feel this would bring the project to life with a strong, singular
vision that would leave an impression hard to forget. add brent
rollins mural work and this store would truly be hard to contend
with...