mission statement

while we were in the beginning stages of the design work for dope
couture, we received an email inquiry from a cycling group based
in san francisco, mission cycling.

headed by dylan dibona and kevin lakritz, these two had a vision
for a space in SF's mission district that could serve as both an office
space and a small retail outlet for their next venture: mozzo.

needless to say, we were thrilled at the opportunity and set up a
meeting with them and their realtor for the following day.

to be honest, it may have been the best first meeting we've ever had
with a prospective client.

not because of the space...not because of the budget...and certainly
not because of the dry sense of humor and innate charm these two
possess, but because we connected with what it is they are actively
doing with mission cycling.

it's about community.

and we're suckers for doing things that help community.

as kurt vonnegut once famously said, "the most daring thing to do in
life is to create stable communities..."

guess what?

we said yes to mission cycling.

this is dope

indeed.

the crew at dope couture made it all come together by
merchandising the store to an absolute tee.

a testament to their keen eye and attention to detail.

nice work.

so when you're in los angeles and find yourself roaming
around the fairfax district, make sure to stop in to dope
and tell them form3 sent you.

they LOVE us!

many thanks to matt, brett, steve, alpha and chris for
hanging in there during the construction phase while they
were filling orders out of the back office.

they must still be finding dust in their laptops.

that's why they call it dope

the encapsulation of nearly 3 months work in a few days seems
unbelievably disrespectful to all the effort from all the people
behind this, and any other, project, but...

the collaboration with dope owner and mastermind matt fields
was as specific and detailed as any client we've ever worked with
and the results show brilliantly in the space.

he, brett and steve helped dial in what we think is one of the
strongest additions to fairfax ave since we built huf down the
street four years ago.

...but then again, we're not the most neutral source and that call.

more dope tomorrow...

lonely days and lonely nights

having just completed his master's degree in interior architectural
design from kansas state this past spring, matt palmer joined
forces with form3 this summer because he hasn't painted enough
floors in his brief 23 years on the planet.

he asked himself the question "who can i work my ass off for and
still have a great time doing it?"

uh, form3, yo.

your welcome, young sir.

after our construction coordinator, miguel, and his crew came into
the dope couture space and absolutely tore it up in record time, we
followed up with our own lightning fast pace and ripped through an
amazing amount of work by putting in some seriously long days and
longer nights.

the dope crew wanted to open no later than mid-september, so we
had little time to create an enormous amount of work.

matt got a crash course in what it means to be behind the eight ball.

knowing the fixture fabrication was on schedule and ready to be
delivered, the form3 crew made an effort worthy of cold beers and
colder pizza.

the results?

only perfection two days ahead of schedule.

can we get a what? what?

calling on the hotline

when horace greely popularized indiana newspaper writer john
soule's infamous advice, we're pretty sure he never envisioned
the crew from indianapolis-based streetwear entrepreneurs dope
couture taking heed.

but, indeed, some 160 years later, matt fields and crew headed
west and landed on fairfax ave in los angeles with their fresh take
on the old school.

but before they did, they used that incredibly bad-ass batphone to
call form3 and set up a collaboration for some seriously dope
interior architectural design strategies. something that would show
off their commitment to being part of the west coast streetwear
corridor/mecca that fairfax ave has become over the past several
years.

guess what?

mission accomplished.

matt, brett, steve, alpha and chris are blowing minds and taking
names everyday since september 14th behind the doors at 454 n.
fairfax.

and guess what else?

form3 was proud to be part of what has become the freshest face
on the entire block.

here's to answering that phone call. (now we just have to get one of
those phones, right?)

that's shop foreman billy bonini figuring out the intricacies of what
shapes are to come in the early stages of fabrication.

more images to come over the next few days....

breaking records

before we record our work in the greater los angeles area,
we would be remiss in our duty to provide a glimpse into
the UNDFTD store we worked on all (late) spring and summer.

unlocking their doors on september 9th, the new hayes valley
UNDFTD set an opening weekend sales record by smartly
dropping some old school limited edition kicks along with
an SF-themed t-shirt/hoodie/sneaker combo that flew off
the shelves faster than chuck yeager flew the bell x-1.

(that's, like, sound barrier fast.)

despite all the records broken, what really stood out was how
the entire store came together to provide a back drop to the
fresh gear UNDFTD offers and how hayes valley has another
west coast vibe for the sneaker geek inside everyone.

your welcome, SF.

pendejos, yo soy batman

it has been way too long since we've posted anything
(and so much has been happening), so our apologies to
all five of you.

we're starting off with a few images taken in and around
los angeles over the past few months as we worked on
three different projects in the southland.

whether it was burbank, on the metro train, hollywood, little
tokyo...highland park, silver lake, santa monica or mt. washington...
we we're all over this city doing things that only form3 can do.

that's right...just like batman, pendejos.