before we record our work in the greater los angeles area,
we would be remiss in our duty to provide a glimpse into
the UNDFTD store we worked on all (late) spring and summer.
unlocking their doors on september 9th, the new hayes valley
UNDFTD set an opening weekend sales record by smartly
dropping some old school limited edition kicks along with
an SF-themed t-shirt/hoodie/sneaker combo that flew off
the shelves faster than chuck yeager flew the bell x-1.
(that's, like, sound barrier fast.)
despite all the records broken, what really stood out was how
the entire store came together to provide a back drop to the
fresh gear UNDFTD offers and how hayes valley has another
west coast vibe for the sneaker geek inside everyone.
your welcome, SF.
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