we be illin'

having designed mark arcenal's flagship store in japantown, SF,
back in 2007, he knew who to come to when it was time to make
his LA store stand out from the crowd.

form3, no doubt.

we sat down, sharpened our pencils and came up with a design
strategy that would fit well within the budget, yet look like a
million bucks.

then derek, anthony, matt and the rest of the crew went to work
like villains on this project.

it is called illest, alright?

since we used walnut so prominently on his SF store, we decided
to repeat aspects of that design in order to create continuity between
the two locations.

we created a centered "belly" of walnut paneling throughout the space
that we attached plexiglas shelving, custom t-shirt display and custom
metal hanging rods.

yogi and vince went to work merchandising the store and...viola!

another form3 design in little tokyo!